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A few PPC tips and tricks Most PPC account managers know about the keyword insertion tool and the benefits of dynamically inserting the search term into your ad titles. Few, however know about the variations on this tool that can produce some dramatic results for your CTR. Provided the search term is within 25 characters long, the user will see whatever their search term dynamically inserted into your ad. If the search term is longer than 25 characters, the default title will appear, in this case “internet marketing”... nothing new here right? What I recently learned are some variations on using the keyword insertion tool that you can try in your campaigns and hopefully improve your results. Fair warning however, using some of these can violate Google’s ad text policy, especially the ALL CAPS keyword insertion. I would be interested to hear anyone’s experiences with these variations and if they have had success. I am not sure if this tool would recognize/accept variations like {KeyWORd} or {kEYworD} or not but it might be worth testing. I would recommend using {KeyWord:} because it would most likely make your ad appear professional and clean looking to the user. Looking forward to reading the communities experiences using these variations. Contributor's Note Ngopi di link itu

Contributed by Laboratorium Ide on August 29, 2008, at 10:36 PM UTC.

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